WEEK 10A: PERSONAL TOUCH ON BLOGS

ADDING PERSONAL INTERACTIONS ON YOUR BUSINESS BLOG:

If you have a business where you can have personal interaction with your customers, adding human interest to a post can appeal to their emotions because they will relate to you in a personal level.
For example, in my business, when I post videos or chats about my trips to France a lot of times customers want to buy some of my Traditional French products because it reminds them of the good times they had on their vacation going through the little markets in Provence. Also, adding a personal touch to your posts, makes the customer feel that they are directly connected to you and that encourages them to make comments, ask questions and trust that when they do business with you they will get a one to one special treatment. People like to feel special! Of course, even with a human touch, it is important to keep the posts professional and within the business interests. It can be easy to get off track and add personal posts that have no relation to what your business is offering. It is also important to always make sure not to neglect or discriminate any group of potential customers. If adding a human interest into your posts is appropriate for the kind of business you have, it can only help attract more customers because you will be offering a more personal online experience. People are buying online more and more but they still want to keep the social aspect to it and that’s when Social Media becomes so successful in our business.