WEEK 5A: COMPANIES TARGET MARKET

For this assignment I chose Chili's and Teri Cafe. They are both really nice restaurants serving completely different kinds of foods. Chili's is a big chain with locations around the country and Teri's Cafe is a small restaurant with two locations in  Oceanside, San Diego.

Chili's is a Mexican Restaurant with an American touch (with the Burgers, Crispers, Ribs, etc). It tries to reach people of all ages, ethnicity and education. It has an affordable menu so young people and big families can go and enjoy.

Teri's Cafe is an Asian Restaurant with a mix of Teriyaki / Sushi Menu. It tries to reach people that like Asian Cuisine and of course, the Asian crowd. It also has an affordable menu so anyone can enjoy. For this kind of food I think age and ethnicity is restricted.

There is a big difference on their websites, Chili's has a very dynamic website with great videos, professional pictures and lots of contents about their company. It is very engaging and user friendly. Colors are simple and happy, offering great contrast. When you start browsing their MENU the pictures are so perfect that make you want to try everything on it. When you go to "OUR STORY" link, you connect with them through their stories and pictures. They have an awesome approach on their website where they show great value for family and community.

Teri's Cafe has a simple and direct website. It is a nice website and also user friendly but not so engaging as Chili's. It is very straight forward and they don't offer much content about themselves or their company making it hard to connect. They basically use few links to show what they offer and to get you directly to the information you are looking for.

In conclusion, Chili's and Teri's Cafe are very different restaurants with very different approaches. They both reach to people of all income but different age, personality and lifestyle. The food they offer are completely different and since Chili's is trying to reach customers all over the Country and Teri's Cafe is trying to attract local customers, their crossover would be minimum.