WEEK 6B: POST REACH & POST ENGAGEMENT

This is my first time creating a Business page and exploring Facebook.
I've had a personal page for a while but only to keep in touch with family and friends and I never though Facebook could become so complex and confusing when trying to use it professionally. With so many things to learn (different tools, definitions, performance graphics) it can get overwhelming but also exciting when you discover all the new possibilities available to improve your business.

For this assignment I have read some articles and blogs to understand the difference between Post Reach and Post Engagement, the importance of them and how this information can improve my business.

Post Reach: When you post something on your page, it will reach a certain amount of people and Post Reach will measure how many people have seen your post (how many people have received your post on their Newsfeed).

Post Engagement: When you post something on your page, it will reach a certain amount of people and some of those people will view, click, comment, like or share your post. Post engagement will measure how many people have taken some action on your post.

Knowing the difference is important because you might think that your posts are doing really well when it reaches a lot of people (when your "Reach" number is high) but actually nobody is interested in what you have been posting and they are not engaging (your "Engagement" number is low).
It is important to reach a great amount of people, but it is also important to see if potential customers are interested in what you have been posting because if not many people are engaging, you won't get much business.
If your "Reach" number is high and your "Engagement" number is low, you need to change your approach on your posts or your business won't succeed.

The Insight helps you understand how your page is doing according to what you have been posting by showing results on the "Action on Page", "Page Views", "Page Likes", "Reach" and "Post Engagements". For each post it will also show the amount of people it reached, how many post clicks, reactions, comments and shares it had. With this information you can observe and understand your potential customers likes and dislikes and take some important Marketing decisions to decide what you should focus on and what you should avoid to accomplish your goal and have a successful business.