WEEK 8B: VISUAL SOCIAL MEDIA

Visual Media definitely works for my business. My whole business is based on pictures of the tablecloths, gifts and accessories I sell. Most of the pictures are focused on the product itself (close up showing the details) and some are focused on how that product can be used on your home décor. Videos on YouTube will also be very important to show customers how to use and care for each product.

Businesses that are similar to mine:

April Cornell:
April Cornel is very active on her Visual Social Media. Her main platform is Facebook.
Facebook (last post 7hrs ago) – She posts daily pictures of her products and videos; with 27000 followers, her posts average between 40-500 likes (her last post had 340 likes and 28 comments) which is ok comparing the amount of followers she has.
She is also very active on Instagram (last post 10hrs ago) with 1804 followers, her last had 80 likes and 3 comments.

Based on April Cornell’s Visual Social Media I can see that Facebook and Instagram are a must for my kind of business.

Williams Sonoma:
William Sonoma is very active on his Visual Social Media. He uses all kinds of different Social Media Platforms:
- Facebook (last post 10hrs ago) - On Facebook they post at least twice a day; with 781.000 followers, their posts average between 200-500 likes (last post had 262 likes, 71 shares and 4 comments) which is not that much when you compare to the total amount of followers.
- Instagram (last post 12hrs ago) - On Instagram they also post twice a day; with 549000 followers, their posts average between 5000-7000 likes (last post had 5229 likes, 27 comments) which is great for comparing to the amount of likes on Facebook.
- YouTube (last post January 2017) – On YouTube they have very interesting and professionally made videos; with 50000 they have a lot of views.
- Twitter (last post 14hrs ago) - On Twitter they post once to twice a day; with 97000 followers, their posts average between 5-20 likes (last post had 10 likes) which is really low for the amount of followers.
- Google+ (last post 15hrs ago) – On Google+ they post once a day; with 2million followers, their posts average 20-100 likes; definitely not much for the amount of followers.

      

Provence Soleil: This company only uses Facebook as their Visual Social Media. They post almost every day mainly pictures of France not much about their products. They have 239 followers and their posts average 1-2 likes.


Sur la Table: This company uses Facebook, YouTube and Twitter as their visual Social Media.
Facebook (last post 7hrs ago): On Facebook they post once a day; with 300000 followers, their posts average between 50-200 likes (last post had 32 likes, 1 shares and 2 comments) which is not that much when you compare to the total amount of followers.

YouTube (last post 1 month ago): On YouTube they have many videos showing how to use their products; with 13000 followers, they had 7000 views on the last video posted, which is a pretty good rate.

Twitter (last post 10hrs ago): On twitter they have 31000 followers, their posts average between 2 -10 likes which is basically nothing comparing to the amount of followers.

Twitter is definitely not on my top list as Visual Social Media.

Businesses I am following:
April Cornell
William Sonoma
Sur la Table