Provence Decor is specialized in selling French tablecloths, napkins, runners, dishtowels and unique
gifts from all over Europe. With this business we are trying to offer the US
market a whole variety of unique, high end and excellent quality European
products that can't be easily found in most regular stores.
So far we have been selling directly to the
public at Home/Garden Shows and to some wholesale accounts. Last year (as my E-Commerce
final project), I created my website: www.provencedecor.com which I am still
improving and trying to reach customers on the web.
After many years of selling this product direct
to the public, I have learned that my target market consists of Interior
designers (or any other profession related to Home Decoration) and customers (mostly
women - 35 and older) with good financial situation who have interest and means
to redecorate their homes with high end European products. These customers are
normally very social, like to entertain, love to change their home decoration
on each different season of the year. They are also well educated, most of them
have been to Europe and appreciate the history and tradition of those products.
Through all those years, I have learned how to look for the right events to
sell in areas where my target market is and now I am looking forward to learning
how to reach the same market through Social Media.
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