WEEK 8A: VISUAL SOCIAL MEDIA

My business can definitely benefit from most Social Media Platforms mentioned bellow since it is very visual and diverse. I can use pictures to show the product itself, pictures showing the product as part of a Home Decor, I can also make videos showing how to care for different products, etc. but the main challenge here is to keep up with all of them. So unless you have a person dedicated only to the Social Media marketing of your business, you will have to choose which platform is best suited to your business success.

FACEBOOK: This is definitely my number one choice. It is the most widely used Social Media Platform, it is very user friendly and most of my potential customers are likely to have a Facebook Page. I can post pictures, videos, articles or anything related to France and French products to keep my followers connected.

INSTAGRAM: I always thought Instagram was mostly for personal use but the more I learn about it, the more I find the potential to expand my business through Instagram. It has a huge audience and it can be used instantly from anywhere with just a picture, a short video and a few words, just enough to capture the audience's attention and make them look for more.

GOOGLE+: I am definitely adding a Google+ page to my business. Mostly to help my SEO and to give me a better rank when customers are searching for my products. There are also many tools that Google+ provides that can help me capture my audience in different ways.

YOUTUBE: YouTube is amazing! You can search and find anything on YouTube and it has a great audience. It is a great platform for videos and I plan to add videos about my products, how to care for them, ideas on how to use the products to decorate your home, etc. I am not sure YouTube will be the greatest platform to build more customers, but I think I can add valuable material for the customers I already have.

TWITTER: I don' know much about Twitter, but I'm sure I can promote my business here since it has such a large audience. Since I will be using Instagram, I could just copy the same posts on Twitter and try to reach a different audience.

PINTERST: I don't know much about Pinterest and how it works but I am very curious to learn. I can see that it is very popular, very visual and has extremely interesting content. I am sure my business could benefit greatly from Pinterest since most users are women and that is my main target. I really need to get familiar with this platform to understand the best way to promote my business here.

TUMBLR: So far I don't have any plans to use this platform for my business. I don't know anything about it and I really don't think I will have time to keep up with every single Social Media Platform out there; so unless during this class I find extreme value to have TUMBLR for my business, I won't be using it.

SNAPCHAT: I am also not familiar with this one and I don't see how my business could benefit from posts that after showing them, they disappear. I think it would be hard to keep up with this one.